Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, Little Twin Stars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi.

Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with the vision of “One World, Connecting Smiles.”

Sanrio Hong Kong established in 1982. We believe in「みんななかよく」as our corporate philosophy, dedicated to share the joy through licensed merchandises, brand collaborations and licensed events. Meanwhile, we encourage you to take this opportunity to get closer with your family and friends.

The business development of Sanrio Hong Kong is not limited to a single product. We are devoted to continuous innovation, from character gifts to business collaborations of branding, merchandises, and events, including various crossover commodities, pop-up cafes, exhibitions, and fairs - bringing joy to your daily life through diversified blossoming.

「みんななかよく」is "Let's be friends together".
We all hope for a contented life with happiness, love and respect with one another. We believe in 「みんななかよく」as our corporate philosophy. To understand and get along with the people whom we share our lives, it is important to trust, respect and love each other. To communicate these feelings is the philosophy that guides Sanrio. We hope everyone could feel the joy of harmony.