Licensing for product development and packaging design, incorporating Sanrio characters to enhance product visibility and appeal, increasing market share.

Licensing for events such as exhibitions, competitions, concerts, and sports events provides fans and customers with diverse experiences to fully appreciate the charm of Sanrio characters. This strengthens the connection between the brand and the customers, increasing consumer loyalty.

Co-creating with customers, we incorporate the adorable elements of Sanrio characters into various spaces in different forms. The space authorization is not limited to shopping malls or pop-up stores. Let's combine our creativity to create a unique Sanrio world together!

Brand collaborating will create a unique market positioning and strategies and leverage the appeal of Sanrio characters to enhance brand value and expand brand influence.

Through collaboration, Sanrio and schools or non-profit organizations can demonstrate their social responsibility, enhance institutional and corporate image, and participate in community service to give back to society.

Exploring more diverse forms of collaboration, we integrate creativity and culture to create the new possibilities between Sanrio characters and brands, achieving a synergy where 1+1 more than 2 business effect.